British TV personality Mark Wright has announced the launch of his new 'community driven' fitness clothing brand, Aytee7.

The brand aims to 'understand the power of a fitness-led community that promotes active living', and the Crawley Town footballer posted images from the launch campaign on Instagram, where he can be seen modelling the new range alongside his wife Michelle Keegan, captioned 'Let’s go @aytee7!! www.aytee7.com'.